I’m a design leader focused on building AI-driven products and global teams that solve complex problems and scale business growth.
I’m a design leader focused on building AI-driven products and global teams that solve complex problems and scale business growth.
I am an experience design leader with over 10 years driving product strategy and organizational transformation across SaaS, marketplaces, and digital platforms. I lead Lean UX within product teams, aligning behavioral insights, experimentation, and intelligent design tooling to meet core business objectives. By architecting scalable design systems and interaction frameworks, I connect UX outcomes directly to adoption, engagement, and revenue performance.
As a player-coach, I have built and led distributed international teams across LatAm and EMEA, mentoring multi-disciplinary practitioners while shaping complex interaction ecosystems from discovery to production readiness. I specialize in navigating ambiguity and testing hypotheses to transform research insights into high-fidelity, scalable interfaces. This evidence-based approach allows me to anticipate user needs and deliver accessible, high-performing products.
I excel in cross-functional environments, collaborating with engineers, product managers, and data teams to align on a unified vision and ensure technical feasibility. I am dedicated to a design culture that values product ownership and creative excellence, bringing meticulous attention to detail to every stage of the lifecycle. My goal is to leverage human-centered design and strategic problem-solving to deliver innovative, user-focused results.